Principles And Guidelines

Read more about PhRMA's principles and guidelines for the following areas:

Code on Interactions With Healthcare Professionals

Ethical relationships with healthcare professionals are critical to our mission of helping patients by developing and marketing new medicines. An important part of achieving this mission is ensuring that healthcare professionals have the latest, most accurate information available regarding prescription medicines, which play an ever-increasing role in patient healthcare. This revised, strengthened Code focuses on our interactions with healthcare professionals that relate to the marketing of our products.

Health Outcomes Research

PhRMA supports the development of high quality information about patients’ medical treatment options. Empowering patients and physicians with high quality information will help ensure that our health system efficiently delivers the best possible results for all patient

Direct to Consumer Advertising

Given the progress that continues to be made in society's battle against disease, patients are seeking more information about medical problems and potential treatments so they can better understand their health care options and communicate effectively with their physicians.

Clinical Trials

The development of new therapies to treat disease and improve quality of life is a long and complex process. A critical part of that process is clinical research, the study of pharmaceutical product on humans.

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Principles And Guidelines

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