Codes & Guidelines

PhRMA Guiding Principles

PhRMA December 8, 2008

Given the progress that continues to be made in society’s battle against disease, patients are seeking more information about medical problems and potential treatments so they can better understand their health care options and communicate effectively with their physicians. An important benefit of direct to consumer (DTC) advertising is that it fosters an informed conversation about health, disease and treatments between patients and their health care practitioners.