Codes & Guidelines

PhRMA Guiding Principles Direct to Consumer Advertisements About Prescription Medicines: Signatory Companies

PhRMA April 8, 2013

In December 2008, the PhRMA Board of Directors unanimously adopted measures to enhance the PhRMA Guiding Principles on Direct to Consumer Advertisements about Prescription Medicines. The revised Principles took effect March 2, 2009.

Among its changes, the revised, voluntary Principles provide that companies should establish internal processes to assure adherence with the Principles.