PHRMA

A severe public emergency -- whether caused by a natural disaster, an epidemic or terrorist event – may result in a critical failure of the pharmaceutical supply chain.  Victims, patients who depend on medicines, first-responders and healthcare professionals all need to know that  an effort to restore the prescription medicine supply chain quickly and efficiently  is in place . Rx Response exists to help ensure that prescription medicines can get to those who need them in the aftermath of a severe public health emergency.

Specifically, Rx Response represents an unprecedented collaboration between PhRMA and members of the U.S. private-sector pharmaceutical supply system and the American Red Cross to  help ensure that patients whose health is threatened in a severe public emergency have access to the medicines they need.  Clear communication and the availability of reliable information is critical in the aftermath of a severe disaster or public health emergency. Rx Response provides an information-sharing and problem-solving forum for the private pharmaceutical supply system, hospitals, disaster relief agencies and government. Rx Response is a unique effort that brings together the parties responsible for the prescription medicine supply chain to safeguard supply system resilience in a crisis through  appropriate information sharing and communications.

Ready to Help in a Disaster

After disastrous storms like Hurricanes Ike and Gustav come ashore, the job of picking up the pieces and rebuilding communities is never easy. But an important part of any recovery effort is making sure that needed medicines and supplies can reach disaster victims ... read more.

Read the Press Release

Read the RxResponse Brochure