Generics are Adopted Rapidly

Newly Introduced Generics are Adopted Rapidly

When a generic version of a medicine becomes available for the first time, it can capture as much as 84% to 94% of the market within the first month.

Source: Medco Health Solutions, 2009 Drug Trend Report (2009). Available at: www.drugtrend.com [Accessed April 28, 2010].

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