New PhRMA.org Launches Just in Time For #PhRMA13
New PhRMA.org Unveiled at #PhRMA13
04.11.13 | By Jon Tripp
As we gear up for discussion today around research, progress and hope at our 2013 Annual Meeting in San Diego, we are enthusiastic about the re-launch of our website, PhRMA.org. With the goal of extending PhRMA’s online reach, the site is the central hub for our digital and social media communications efforts and represents a big step forward in our overall program.
After seeking input from stakeholders and other industry professionals, PhRMA.org incorporates features to help ease navigation around the site. One of the major changes is a new structure and cleaner design, reducing the total number of pages on the site and improving organization. Another new feature is the PhRMApedia resource hub, a virtual library that houses PhRMA.org content dating back to 2009. This searchable library will help locate more detailed information.
Because we’ve quickly become a mobile society, we understand our audience is often on the go. PhRMA.org can now be accessed from any smart phone or tablet.
We view this launch as the first phase in the ongoing evolution of our online efforts, and invite our readers to view the new site today. We’re excited to hear feedback and welcome comments below.