Rx Response Recognized for Efforts During Hurricane Sandy
03.28.13 | By Gary Forrer
Rx Response  – an initiative by members of the pharmaceutical supply chain designed to keep medicines moving to patients in emergencies like a natural disasters – got some welcome recognition at the 2013 National Hurricane Conference in New Orleans this week. RxResponse Director and PhRMA Associate Vice President, Erin Mullen, PhD., RPh, CEM, was recognized with an Outstanding Achievement Award for Preparedness.
The recognition is for Rx Response’s and Dr. Mullen’s work to support emergency managers and provide them with needed, real-time information about the status of pharmacies and medical supply production and transportation during Hurricane Sandy . Rx Response’s contribution was the result of a multi-year effort (since Hurricane Katrina) to weave together all the players in the pharmaceutical supply chain – from manufacturers to transportation to pharmacists and pharmacies – and to better respond to natural and manmade disasters as well as potential terrorist attacks.
Everyone at PhRMA is proud of Dr. Mullen and congratulates her on the great job that she and her team have done!
In addition to accepting the Achievement Award, Dr. Mullen also announced that Rx Response has re-named an important Rx Response tool. The Pharmacy Status Reporting Tool (PRST), which was widely praised for its contributions following Super Storm Sandy, will now be called Rx Open .
The PSRT was deployed in 11 states following Super Storm Sandy’s landfall. The tool maps open pharmacies in disaster impacted areas on the Rx Response website. Widespread media coverage of the PSRT following Sandy quadrupled traffic to the online tool. In addition, more than 200 pharmacies in the New York and New Jersey area that were not registered in the PSRT’s database asked to be included for future disasters and have since been added.
The new name and matching web address are designed to make the program easier to remember, a move Rx Response officials believe will significantly increase the tool’s use in future disasters.