Rx Response: changing how we respond in a crisis

Rx Response: changing how we respond in a crisis

04.13.11 | By Erin Mullen

Events in Japan over the last couple of weeks are a stark reminder for us all of how vulnerable communities can be in the face of an enormous natural disaster. It also reminds us of how important it is to prepare both in anticipation of a crisis and to have planning in place to help speed the recovery in the aftermath of a disaster.

This is a lesson we all learned in the aftermath of Hurricane Katrina. After the storm, organizations representing key players in the pharmaceutical supply chain - including pharmacists, pharmacies, medicine makers and healthcare providers - got together and created Rx Response. The goal was to aid crisis managers in their efforts to restore services to devastated communities and to provide crucial information for the victims of an emergency on where they can find open pharmacies to meet the prescription drug needs.

This week, Rx Response is releasing a new video that I think captures the essence of what Rx Response is and what it does so well. This new video also reinforces the key message in President Obama's recent Presidential Policy Directive on National Preparedness. The President underscored the critical importance of public-private sector coordination in enhancing disaster resilience which goes to the heart of Rx Response's value proposition. Please take a moment to watch. I hope you agree that Rx Response has already made important contributions by helping those charged with responding to natural and man-made disasters or a terrorist attack be better prepared to help victims and communities by getting medicine to patients in need.

Erin Mullen, R.Ph., Ph.D.
Assistant Vice President, Rx Response
Guest Blogger

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