I’m In campaign to educate underrepresented populations about clinical trial participation

National Campaign Launched to Help Increase Diversity in Clinical Trials

I'm In logoWashington, D.C. (March 12, 2014) – The Pharmaceutical Research and Manufacturers of America (PhRMA) and the National Minority Quality Forum today announced a first-of-its-kind national campaign to help increase diversity in clinical trials.

The I’m In campaign will raise awareness about the importance of clinical research and encourage greater participation by diverse patient populations to help researchers develop potential new life-saving medicines. Partnerships with patient advocacy organizations, provider groups, individual physicians, clinical trials sponsors and researchers will help to drive campaign awareness and involvement.

“PhRMA and our member companies are committed to raising awareness and increasing participation in clinical trials, particularly among historically underrepresented populations,” said John Castellani, President and CEO of PhRMA. “Through this collaboration of health care leaders, we are taking a major step forward to help reduce health disparities through greater inclusiveness in clinical research.”

I'm In press conference launching campaignDeveloping new medicines is a lengthy and complex process, relying heavily on volunteer participation to evaluate potential therapies for safety and effectiveness in clinical studies.  Without the patients who volunteer to participate in clinical trials, the development of new medicines would not be possible.

However, groups such as African Americans, Asian Americans and Hispanics are significantly underrepresented in clinical research.  According to the Food & Drug Administration (FDA), African Americans represent 12 percent of the U.S. population but only 5 percent of clinical trial participants and Hispanics make up 16 percent of the population but only 1 percent of clinical trial participants. Inclusion of individuals of varied races, ethnicities, ages, gender and sexual orientation in clinical trials can help to prevent disparities in the evaluation of potential new medicines.

“According to the FDA, increased diversity in clinical trials could help researchers find better ways to fight diseases that disproportionately impact certain populations, and may be important for the safe and effective use of new therapies,” said Dr. Gary Puckrein, president and CEO of the National Minority Quality Forum. “Through the I’m In campaign, new online resources such as the Clinical Trial Engagement Network will be introduced to empower individuals to learn more about clinical trials and the benefits of participating in clinical research.”

I’m In will support the build-up of the National Minority Quality Forum’s Clinical Trial Engagement Network, a comprehensive, sustainable solution to help accelerate the inclusion of underrepresented populations in clinical trials. Authorized users will be able to simply and quickly identify potential clinical trial participants by utilizing zip code level mapping of disease clusters and simultaneously identifying and connecting points of care and community resources that can assist with site selection and patient recruitment.

To learn more about clinical trials and the I’m In campaign, please visit www.JoinImIn.org.


ABOUT I’M IN:

To enhance  participation in clinical trials,  the Pharmaceutical Research and Manufacturers of America (PhRMA) and the National Minority Quality Forum have collaborated to launch  I’m In, a campaign to encourage greater diversity of patients who volunteer to participate in clinical trials. I’m In will be a contributor and supporter of the Clinical Trial Engagement Network. The network is designed to be a comprehensive, sustainable solution to help accelerate the inclusion of underrepresented populations in clinical trials by utilizing zip code level mapping of disease clusters, points of care, clinical sites and community resources. Through strategic outreach and partnerships, I’m In will raise awareness about participation in clinical trials in historically underrepresented populations. www.JoinImIn.org

ABOUT THE NATIONAL MINORITY QUALITY FORUM:

The National Minority Quality Forum (The Forum) is a Washington, DC–based not-for-profit, non-partisan, independent research and education organization dedicated to improving the quality of health care that is available for and provided to all populations. The Forum develops user-friendly, web-based disease indices that provide a unique two-dimensional view of the prevalence and impact of diseases by zip code, including diabetes, kidney disease, heart disease and HIV/AIDS. www.nmqf.org

ABOUT THE PHARMACEUTICAL RESEARCH AND MANUFACTURERS OF AMERICA:

The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading innovative biopharmaceutical research and biotechnology companies, which are devoted to discovering and developing medicines that enable patients to live longer, healthier, and more productive lives. Since 2000, PhRMA member companies have invested approximately $550 billion in the search for new treatments and cures, including an estimated $48.5 billion in 2012 alone.

Find PhRMA Online:

For information on how innovative medicines save lives, visit: http://www.innovation.org

For information on the Partnership for Prescription Assistance, visit: http://www.pparx.org

For information on ensuring the flow of medicines during public health emergencies, visit http://www.rxresponse.org

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