PhRMA Social Media Summit

PhRMA Social Media Summit

06.10.11 | By Christian Clymer

Yesterday PhRMA wrapped up its first-ever social media summit, which brought together industry leaders, experts, bloggers and journalists, all of whom are helping to start new conversations on health care and the potential of medicine to improve lives.

The two-day event, designed as a working session for our companies to roll up their sleeves and learn from one another, included a panel with online healthcare journalists Scott Hensley (NPR), Sarah Kliff (Politico) and Ed Silverman (Pharmalot) on the role that social media plays in informing and driving news. Sharecare founders Jeff Arnold and Dawn Whaley shared insights on how physicians and patients are finding and sharing information online. And the FDA's Paul Buckman, Dan Luxenberg and Kim Rawlings weighed in with a great case study of how a government agency utilizes social media to inform and empower consumers.

Just as important as the speakers, the discussion also served to kick off a new pharmaceutical industry social media working group where companies will collaborate to advance health care social media policy goals. To that end, Amy O'Connor and Greg Kueterman (Eli Lilly), Tony Jewell (AstraZeneca) and Ray Kerins (Pfizer) walked through the types of initiatives that are working at their respective organizations and approaches on how to overcome social media challenges in a regulated industry.

This is just the start of what we hope will be more collaboration dedicated to building meaningful conversations and communities online. The more we share ideas, the better our chances of identifying what's working and how we can learn from one another going forward.

In the meantime, feel free to share any thoughts or comments on how we can continue to work together. Also, be sure to watch some of the videos that we captured to provide a sense of what was discussed at the two-day meeting and view some of the coverage on Twitter at #PhRMA11 here.

Our work in this area is only getting started. Thanks for your ongoing interest, ideas and support.
Christian Clymer
For a recap of the conversation that took place surrounding the social media summit on Twitter, visit our Storify page.
For additional video of the social media summit, visit www.youtube.com/phrmapress.

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